Persona Development
No matter what product you want to sell or the services you offer, it is essential to understand who will use the product/service. In order to solve your real user problem, you need to have a clear problem statement in mind, and in order to write that statement, you first need to understand your users and their needs.
Positioning
Positioning is the core of a company. It defines what a brand is, its benefits and competitive advantages, and what it means to its target audience. In other word brand positioning establishes an emotional attachment to its customers. It is how you want your company to be perceived in their minds and by your competitors.
Social Media Marketing Strategy
Companies need to manage their social media accounts in a thoughtful, strategic and measured way. Otherwise, you run the risk that your competitors will do so, making them more attractive and visible in the marketplace.
